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Academic Profile - Eminent Professor Oswin Maurer


Oswin Maurer is an innovative academic with extensive international experience in key roles such as the implementation of internationally-accredited undergraduate, graduate and postgraduate programmes. His areas of interest and expertise include strategic market management, international business, food industry management, internationalisation, and tourism management/economics.

Oswin has authored/co-authored a wide range of publications and has been instrumental in designing and implementing educational projects for senior management and government officials in Europe, Australia, New Zealand and Asia. He has also been key in the development of various international and national research programmes on internationalisation, competitiveness and demographic change.

In addition, he is a much sought-after advisor and research consultant and is a key contributor in the building and leadership of an international research network, the Competence Centre in Tourism Management and Tourism Economics (TOMTE). TOMTE organises conferences and seminars every year, including the Consumer Behaviour in Tourism Symposium (CBTS) which takes place annually since 2008 in Brunico.


  • PhD in Agricultural Economics, University of Resource Sciences, Vienna (1987)
  • MSc in Agricultural Economics, University of Resource Sciences, Vienna (1983)

Areas of expertise

  • Business Economics
  • Strategic Management
  • Strategic Marketing
  • International Business
  • Tourism Management
  • Tourism Marketing
  • Food Industry Management and Internationalisation

List of research publications


  • 6 books

Book chapters

  • More than 60 contributions in marketing and management magazines
  • 60 industry advisory and consulting reports
  • 15 reports on educational strategies (tertiary sector) for international clients

Journal articles

  • 58 refereed articles

Research supervision


  • 7 PhD theses
  • 45 Master theses
  • 100 BSc theses

Current supervision roles

  • 2 MSc theses
  • 9 BSc theses

Research grants

  • 2009-2013 – Demographic change and tourism in the ALPS: spatial planning adaption strategies (DEMOCHANGE). Funded by the European Union research fund (total budget Euro 2.82 million)
  • 2006-2008 – Self-perception and perceptions of society on the role of farming women. Funded by unibz competitive research funds (total budget Euro 50,000)
  • 2004-2006 – Strategy and policy development for the primary sector in South Tyrol. Funded by Ministry of Agriculture Research Grant (total budget Euro 129,000)
  • 2004-2006 – Carta Mela – apple waste recycling: a comparative international study. Funded by Carta Mela company research grant (total budget Euro 50,000)
  • 2004-2006 – TRACE – Traceability of organic meat and dairy products. Funded by European Union - NEPROVALTER Project (total budget Euro 69,000)
  • 2000-2001 – The impact of producer board deregulation in Ireland, the Republic of South Africa, and Israel. Funded by Ministry of Agriculture and Forestry Austria (total budget Euro 57,000)
  • 1998-2000 – Where is market power in the Australian food marketing chain? An analysis of structure and economic performance of Australian agri-food industries. Funded by Rural Industries Research and Development Corporation (RIRDC) research grant (total budget AUD 89,000)

Professional memberships

  • Member of the THE-ICE Board of Directors, 2015-present
  • Member, Advisory Board of NIDA Business School (AACSB accredited), NIDA, Bangkok, Thailand, 2013 - present
  • Director, Competence Centre for Tourism Economics and Tourism Management (TOMTE), 2008 - present
  • Director, Tourism Management Club (TMC), International Seminar Series on
  • Contemporary Issues in Tourism, 2007-present
  • Member, Board of Directors “ASM - Innovation South Tyrol - Alto Adige", Bozen-Bolzano, Italy (until 2009)
  • Member, Board of EUROBS (Tyrol, South-Tyrol, Trento) Economic Research Alliance, EUROBS, Trento, Innsbruck and Bozen-Bolzano (until 2009).
  • Member, Board of Directors Business Innovation Centre, Bozen-Bolzano, Italy (until 2008).