PERSONALISE YOUR EXPERIENCE: PERSONALISE YOUR EXPERIENCE Select your student status and study location

1 I am a:

2 I want to study in:

Contact

Academic Profile - Eminent Professor Alison Morrison

Biography

Until 2009, Alison was Vice-Dean (Research) of the Strathclyde Business School at the University of Strathclyde. Prior to this she was Head of the Department of Hospitality and Tourism Management (formerly The Scottish Hotel School). This was followed by a role as Professor of Hospitality at Surrey University, and Head of School of International Business, Victoria University in Melbourne. Alison has been publishing extensively and teaching since 1984, primarily in her specialist area of small and entrepreneurial hospitality and tourism businesses. Within the field of hospitality key contributions have been made through the co-edited books In Search of Hospitality and Hospitality a Social Lens. She has taught entrepreneurship in hospitality and tourism extensively overseas at universities in, such as, Austria, the Netherlands, Finland, New Zealand, Canada, Hong Kong, Switzerland, Australia, Lapland, Iran and Mauritius. 

Qualifications

  • PhD “Small Firm Strategic Alliances: The UK Hotel Industry” University of Strathclyde (1996)
  • M.Sc. Entrepreneurial Studies, University of Stirling (1990)
  • BA Hotel & Catering Management, University of Strathclyde (1977)

Areas of expertise

  • Hospitality
  • Tourism
  • Entrepreneurship
  • Qualitative Research Methods

List of research publications

Books

  • Lashley, C., Lynch, P. & Morrison, A. (Eds.) (2007), Hospitality: A social lens, Oxford, UK: Elsevier.
  • Morrison, A. & Thomas, R. (Eds.) (2004) SMEs in tourism: An international review, Arnhem, Netherlands: Association for Tourism and Leisure Education.
  • Carlsen, J., Getz, D. & Morrison, A. (2004) Family business in the tourism and hospitality industries, Wallingford, UK: CABI.
  • Lashley, C. & Morrison, A. (Eds.) (2000) In search of hospitality: Theoretical perspectives and debates, Oxford, UK: Butterworth-Heinemann. (Translated into Portuguese and published by Manole for the South American market)
  • Lashley, C. & Morrison, A. (Eds.) (2000) Franchising: A service sector focus, Oxford, UK: Butterworth-Heinemann.
  • Morrison, A., Rimmington, M. & Williams, C. (1999) Entrepreneurship in the hospitality, tourism and leisure Industries, Oxford, UK: Butterworth-Heinemann.
  • Morrison, A. (Ed.) (1998) Entrepreneurship: An international perspective, Oxford, UK: Butterworth-Heinemann.
  • Morrison, A. (1996) Hospitality Marketing 2nd edition, 1st edition author Wearne, N. (Deceased), 2nd edition required complete rewrite, Oxford, UK: Butterworth-Heinemann. (Translated into Chinese and distributed in China))

Book chapters

  • Lashley, C., Lynch, P.A. and Morrison, A. (2007) Hospitality: An introduction. In C. Lashley, P.A. Lynch & A. Morrison (Eds.) Hospitality: A social lens (pp. 1-16), Oxford, UK: Elsevier.
  • Lashley, C., Lynch, P.A. and Morrison, A. (2007) Conclusions and research agenda In C. Lashley, P.A. Lynch & A. Morrison (Eds.) Hospitality: A social lens (pp. 173-192), Oxford, UK: Elsevier.
  • Lynch, P.A. and Morrison, A. (2007) The role of networks. In E. Michael (Ed.) Micro-clusters and tourism networks (pp. 43-62), Oxford, UK: Elsevier.
  • Getz, D., Carlsen, J. & Morrison, A. (2005) Quality issues for the family business, in E. Jones and C. Haven-Tang (Eds.) Tourism SMEs, service quality and destination competitiveness (pp. 73-86), Wallingford, UK: CABI.
  • Dunlop, D., Morrison, A., McCallum, S., Ptaskinski, P., Risbey, C. & Stewart, F. (2004) Focussed palmtop information access combining Starfield displays with profile-based recommendations, in Lecture Notes in Computer Science, Springer-Verlag, Heidelberg.
  • Lashley, C., Morrison, A. & Randall, S. (2003) My most memorable meal ever: hospitality as an emotional experience, in D. Sloan (Ed.) Culinary taste: Consumer behaviour in the international restaurant industry, Oxford, UK: Butterworth-Heinemann.
  • Morrison, A. & Teixeira, R. (2003) Small firm performance in the context of agent and structure: a cross cultural comparison in the tourism accommodation sector, in R. Thomas (Ed.) Small firms in tourism: International perspectives, London, UK: Elsevier.
  • Morrison, A. (2001) The small firm in the UK hotel industry: An endangered species?, In A. Roper & Y. Guerrier (Eds.) A decade of hospitality management tenth anniversary volume, Newbury, UK: CHME/Threshold Press.
  • Morrison, A. (2001) Entrepreneurship an introduction: They said don’t do it. In R. Brockhaus, G. Hills, H. Klandt & H. Welsch (Eds.), Entrepreneurship education: Global view, Burlington, UK: Ashgate Publishing.
  • Morrison, A. (2001) Entrepreneurship and cultural specificity. In J.E. Verlag (Ed.) Internationalising entrepreneurship education and training, Lohmar, Germany.
  • Morrison, A. (1998) Tourist accommodation. In R. McLellan & R. Smith (Eds.) Tourism Scotland, London, UK: International Thomson Business Press.
  • Morrison, A. (1998) Marketing hotel accommodation. In C. Verginis & R. Wood (Eds.) Hotel accommodation, London, UK: International Thomson Business Press.
  • Morrison, A. (1997) Pierre Victoire. In T. Milne (Ed.) Teaching cases, Scottish enterprise student’s workbook instructors edition, Glasgow, UK: Scottish Enterprise National.
  • Morrison, A. (1997) Integrated environmental solutions, T. Milne (Ed.) Teaching cases, Scottish enterprise student’s workbook instructors edition, Glasgow, UK: Scottish Enterprise National.
  • Morrison, A., Watson, S. (1997) Managing growth through franchising. In
  • C. Armistead & J. Kiely (Eds.) Effective organisations – Looking to the future, London, UK: Cassell.
  • Morrison, A. (1996) Marketing the small tourism business. In A. Seaton & M. Bennett (Eds.) The marketing of tourism products: Concepts, issues & cases, London, UK: International Thomson Business Press.
  • Morrison, A. (1995) Small hotels & guest houses. In P. Jones (Ed.) Introduction to hospitality operations, London, UK: Cassell.

Journal articles

  • Skokic, V., Lynch, P. & Morrison, A. (2016). Hotel entrepreneurship in a turbulent environment. International Journal of Hospitality Management, 53, 1-11.
  • Wijaya, S., King, B., Nguyen, T-H. & Morrison, A. (2013). International visitor dining experiences: a conceptual framework, Journal of Hospitality and Tourism Management, 20, 34-42.
  • Skokic, V. & Morrison, A. (2011). Understanding the lifestyle concept from a different perspective: transition economy context, Tourism Planning and Development, 8(2), 157-169.
  • Kokkranikal, J. & Morrison, A. (2011) Entrepreneurial innovation and community networks: Coconut Palms eco-heritage tourism resort, Tourism Planning and Development, 8(2), 137-148.
  • Carmichael, B. & Morrison, A. (2011) Tourism entrepreneurship research, Tourism Planning and Development, 8(2), 115-119.
  • Morrison, A. & Hay, B. (2010) A review of the constraints, limitations and success of Homecoming Scotland 2009, Fraser of Allander Economic Commentary, 34(1), 44-54.
  • Morrison, A., Carlsen, J. & Weber, P. (2010) Small tourism business research change and evolution, International Journal of Tourism Research, (12)6, 739-749.
  • Lugosi, P., Lynch, P. & Morrison, A. (2009) Critical hospitality management research, Service Industries Journal, 29(10), 1-14.
  • Carlsen, J., Morrison, A. & Weber, P. (2008) Lifestyle oriented small tourism firms, Tourism Recreation Research, 33(3), 255-63.
  • Morrison, A. O’Gorman, K. (2008) Hospitality studies and hospitality management: a symbiotic relationship, International Journal of Hospitality Management, 27(2), 214-221.
  • Morrison, A. & Zhang, H. (2007) Small businesses in China: travel agent sector, International Journal of Contemporary Hospitality Management, 19(4), 275-285.
  • Morrison, A. & Conway, F. (2007) The status of the small hotel firm, The Service Industries Journal, 27(1), 47-58.
  • Morrison, A. (2006) A contextualisation of entrepreneurship, International Journal of Entrepreneurial Behaviour and Research, 12(4), 192-209.
  • Gibson, L., Lynch, P. & Morrison, A. (2005) The community-commercial interface: a study of LIFT – Leith Initiative for Tourism, Journal of Hospitality, Tourism, Planning and Development, 2(2), 87-99.
  • Goulding, P., Baum, T. & Morrison, A. (2005) Seasonal downtime and lifestyle motivation: experiences of small tourism businesses in Scotland, Journal of Quality Assurance in Hospitality and Tourism, 5(2/3/4), 209-238.
  • Morrison, A. & Teixeira, R. (2004) Small business performance: a UK tourism sector focus, Journal of Small Business and Enterprise Development, 11(2), 166-173.
  • Morrison, A., Lynch, P. & Johns, N. (2004) International tourism networks, International Journal of Contemporary Hospitality Management, 16(3) 198-204.
  • Teixeira, R. & Morrison, A. (2004) Desenvolvimento de Empressarios em Empresas de Pequeno Porte do Setor Hoteleiro: Processo de Aprendizagem, Competencias e Redes de Relacionamento, Revista de Administracao Contemporanea, 8(1), 105-128.
  • Teixeira, R., Morrison, A. (2004) Analisando Obstaculos ao Desempenho de Pequenos Negocios no Setor Hoteleiro, Organizacoes & Sociedade, 30, 129-146.
  • Di Domenico, M. & Morrison, A. (2003) Social action research and small hospitality firms, International Journal of Contemporary Hospitality Management, 15(5), 268-273.
  • Morrison, A. (2003) SME management and leadership development: market reorientation, Journal of Management Development, 22(9), 796-808.
  • Morrison, A., Breen, J., S. Ali (2003) Small business: growth intention, ability and opportunity, global perspective, Journal Small Business Management, 41(4), 417-425.
  • Morrison, A., Lashley, C. (2003) A franchise: a resource rich small service firm, Service Industries Journal, 23(4), 134-148.
  • Morrison, A. & O’Mahony, G. B. (2003) The liberation of hospitality management education, International Journal of Contemporary Hospitality Management, 15(1), 38-44.
  • Morrison, A. & Johnston, B. (2003) Personal creativity for entrepreneurship: teaching and learning strategies, Active Learning in Higher Education, 4(2), 145-158.
  • Morrison, A. & Bergin-Seers, S. (2002) Pro-growth small businesses: learning architecture, Journal of Management Development, 21(5), 388-400.
  • Morrison, A. (2002) Small hospitality businesses: enduring or endangered?, Journal of Hospitality and Tourism Management, 9(1), 1-11.
  • Morrison, A. (2002) Hospitality research: a pause for reflection, International Journal of Tourism Research, 4, 161-169.
  • Morrison, A. & O’Mahony, G. B. (2002) Hospitality: a liberal introduction, Journal of Hospitality and Tourism Management, 9(2), 189-197.
  • Jithendran, K., Morrison, A. (2002) Entrepreneurship and sustainable tourism: A case study of the houseboats of Kerala, Tourism and Hospitality Research, 4(1), 7-20.
  • Morrison, A. & King, B. (2002) Small tourism Business and e-commerce: Victorian Tourism Online, Tourism and Hospitality Research, 4(2), 104-115.
  • Gillespie C. & Morrison, A. (2001) Elite hotels: painting a self portrait, International Journal of Tourism Research, 3, 1-7.
  • Gillespie, C. & Morrison, A. (2001) Commercial hospitality consumption as a live marketing communication system, International Journal of Contemporary Hospitality Management, 13(4), 183-188.
  • Andrew, R., Baum, T. & Morrison, A. (2001) The lifestyle economics of small tourism businesses, Journal of Travel and Tourism Research, 1(June), 16-25.
  • Morrison, A. (2001) Entrepreneurs transcend time: a biographical analysis, Journal of Management Decision, 39(9), 784-790.
  • Morrison, A. (2000) Entrepreneurship: what triggers it?, International Journal of Entrepreneurial Research and Behaviour, 6(2), 59-71.
  • Morrison, A.M., Morrison, A. J., Morrison, A. D., Taylor, S. (2000) Marketing small hotels on the World Wide Web, Information Technology and Tourism, 2(2), 97-113.
  • Gillespie, C., Morrison, A. (2000) Elite hotels: a cultural cachet, Tourism and Hospitality Research, 2(4), 315-326.
  • Morrison, A. (1994) Marketing strategic alliances: the small hotel firm, International Journal of Contemporary Hospitality Management, 6(3), 25-30.
  • Morrison, A. Thomas, R. (1999) The future of small firms in the hospitality industry, International Journal of Contemporary Hospitality Management, 12(3), 93-99.
  • Morrison, A. (1998) The small hotel firm in the UK: A statistical analysis, Service Industries Journal, 18(1), 132-142.
  • Morrison, A. (1998) Small firm co-operative marketing in a peripheral tourism region, International Journal of Contemporary Hospitality Management, 10(5), 191-197.
  • Morrison, A. & Harrison, T. (1998) From corner shop to electronic shopping mall, Progress in Tourism and Hospitality Research, 4(4), 349-356.

Research supervision

PhD

  • 2014 – Serli Wijaya
  • 2009 – Vlatka Skokic
  • 2009 – Lamya Al-Arrayed
  • 2008 – Kevin O’Gorman
  • 2007 – Shirley Donaldson
  • 2007 – Betsy Pudliner
  • 2005 – Ahmad Ghazali
  • 2004 – Paul Lynch
  • 2003 – Maria di Domenico
  • 2001 – Craig Thompson

MPhil

  • 2010 – Alexander Thermiotis

Professional memberships

  • Honorary Fellow, Council of Hospitality Management Education (2008 – Present)
  • Fellow, Institute of Hospitality (1989 – Present)