ACADEMIC PROFILE - Eminent PROFESSOR SUE BEETON

Foundation Chair College of Eminent Professors

Biography

Prof Beeton is a travel and tourism researcher and writer. She became involved in tourism through guiding horseback tours, and witnessed first-hand the growth of tourism and its effects on local communities. Prof. Beeton has conducted tourism-based research into community development, film-induced tourism and nature-based tourism.

As well as producing numerous academic papers and related media articles, she has published five books, including Ecotourism: a practical guide for rural communities, Beeton’s Guide to Adventure Horse Riding, Community Development Through Tourism, Film-Induced Tourism and Tourism and the Moving Image, as well as the second edition of Film-Induced Tourism due in 2016.

In addition to her role at William Angliss Institute, Prof Beeton is founder and past president of the Asia Pacific chapter of the Travel and Tourism Research Association (TTRA) and Board Member of TTRA International, an Honorary Associate Professor at Latrobe University, Australia and visiting Professor at University of Macerata, Italy.

Qualifications

• PhD - Film-Induced Tourism, Monash University (2003)
• Master of Arts (Tourism), Monash University (1998)
• Graduate Diploma of Arts (Tourism), Monash University (1996)
• Associate Diploma of Business, Travel and Tourism, William Angliss College (1994)
  
  

Contact details

E: Sue.Beeton@angliss.edu.au

List of research publications

Books

• Beeton, S. (in-press 2015). Film-induced tourism (2nd edn.). Clevedon: Channel View Publications.
• Beeton, S. (2015). Travel, tourism and the moving image. Clevedon: Channel View Publications.
• Beeton, S. (2006). Community development through tourism. Melbourne: Landlinks Press.
• Beeton, S. (2005). Film-induced tourism. Clevedon: Channel View Publications.
• Beeton, S. (2002). Eko Tsu-Rizumu Kyouhon. Tokyo: Heibonsha Ltd.
• Beeton, S. (1998). Ecotourism, a practical guide for local communities. Melbourne: Landlinks Press.
  
  

Book chapters

• Minjuan Deng-Westphal, M., Beeton, S., & Anderson, A (2015). The paradox of adopting tourism ecolabels: What is the problem? In M. Hughes, C. Pforr & D. Weaver (Eds.), The practice of sustainable tourism: Resolving the paradox (pp. 228-246). Oxon: Routledge.
• Beeton, S. (2014). Mardi Gras Indians. In J. Laing & W. Frost (Eds.), Rituals and traditional events in the modern world (pp. 186-205). Oxon: Routledge.
• Beeton, S., Yamamura, T., & Seaton, P. (2013). The mediatisation of culture: Japans contents tourism and pop culture. In J. Lester & C. Scarles (Eds.), Mediating the tourist experience (pp. 139-154). Franham: Ashgate.
• Beeton, S. (2008). Partnerships and social responsibility: leveraging tourism and international film business. In T. Coles & C. M. Hall (Eds.), International business and tourism: Global issues, contemporary interactions (pp. 256-272). Oxon: Routledge.
• Beeton, S., Bowen, H., & Santos, C. (2005). State of knowledge: Mass media and its relationship to perceptions of quality. In G. Jennings & N. Nickerson (Eds.), Quality tourism experiences (pp. 25-37). Oxford: Elsevier Butterworth-Heinemann.
• Beeton, S. (2005). The case study in tourism research: A multi-method case study approach. In B. Ritchie, P. Burns & C. Palmer (Eds.), Tourism research methods. Integrating theory and practice (pp.37-48). Oxfordshire: CAB International.
• Beeton, S. (2004). Business issues in wildlife tourism: From theory to practice. In K. Higginbottom (Ed.), Wildlife tourism (pp.187-209). Common Ground.
• Beeton, S. (2003). The effect of film on tourism: A case of making a sea change? In C.M. Hall (Ed.), Introduction to tourism: Dimensions and issues (4th edn). Pearson Education.
• Beeton, S. (2001). Lights, camera, re-action. How does film-induced tourism affect a country town? In M.F, Rogers & Y.M.J. Collins (Eds.), The future of Australia’s country towns (pp. 172-183). Bendigo: Centre for Sustainable Regional Communities, La Trobe University.
  
  

Journal articles

• Beeton, S., & Cavicchi, A. (2015). Not quite Under the Tuscan sun... the potential of film tourism in Marche Region. Almatourism: Journal of Tourism, Culture and Territorial Development, 6(4), 146-160.
• Rinaldi, C., & Beeton, S. (2015). Success in place branding: The case of the Tourism Victoria jigsaw campaign. Journal of Travel and Tourism Marketing, 35(5), 622-638.
• Yeoman, I. S., & Beeton, S. (2014). The state of tourism futures research an Asian Pacific ontological perspective. Journal of Travel Research, 53(6), 675-679.
• Frost, W., Laing, J., & Beeton, S. (2014). The future of nature-based tourism in the Asia-Pacific Region. Journal of Travel Research, 53(6), 721-732.
• Beeton, S. (2012). Holidays as health: Exploring the no leave, no life campaign via the theory of planned behaviour. Tourism Review International, 15(4), 313-324.
• Willard, P., & Beeton, S. (2012). Low impact experiences: Developing successful rail trail tourism. Tourism Planning & Development, 9(1), 5-13
• Beeton, S. (2011). Tourism and the moving image – incidental tourism promotion. Tourism Recreation Research, 36(1), 49-56.
• Ji, Y., & Beeton, S. (2011). Is film tourism all the same? Exploring Zhang Yimou's Films' potential influence on tourism in China. Tourism Review International, 15(3), 293-296.
• Beeton, S. (2010) Landscapes as characters: Film, tourism and a sense of place. Metro, 166, 114-119.
• Beeton, S. (2010). The advance of film tourism. Tourism Planning and Development, 7(1), 1-6.
• Beeton, S. (2010). Regional community entrepreneurship through tourism: The case of Victoria’s rail trails. International Journal of Innovation and Regional Development, 2(1/2), 128-148.
• Cynthia, D., & Beeton, S. (2009). Supporting Independent film production through tourism collaboration. Tourism Review International, 13(2), 113-119.
• Beeton, S. (2008). From the screen to the field: the influence of film on tourism and recreation. Tourism Recreation Research, 33(1), 39-47.
• Beeton, S. (2008). Location, location, location: Film corporations’ social responsibilities. Journal of Travel and Tourism Marketing, 24(2-3) 107-114.
• Beeton, S. (2007). The good, the bad and the ugly: CSR, film and tourism. Two cases of filming in a small community. Tourism Review International, 11(2), 145-154.
• Beeton, S. (2006). From theory to practice: Participant interpretation of research results. Tourism Recreation Research, 31(2), 3-10.
• Beeton, S. (2006). Understanding film-induced tourism. Tourism Analysis, 11(3), 181-188.
• King, R., & Beeton, S. (2006). Influence of mass media’s coverage of adventure tourism on youth perceptions of risk. Tourism, Culture and Communication, 6(3), 161-169.
• Beeton, S. (2006). Sustainable tourism in practice: Trails and tourism – critical management issues of multi-use trails. Tourism and Hospitality Planning and Development, 3(1), 47-64.
• Beeton, S. (2004). Rural tourism in Australia – has the gaze altered? Tracking rural images through film and tourism promotion. International Journal of Tourism Research, 6, 125-135.
• Beeton, S. (2003). Swimming against the tide - Integrating marketing with environmental management via demarketing. Journal of Hospitality and Tourism Management, 10(2), 95 - 107.
• Beeton, S., & Benfield, R. (2003). Demand control: The case for demarketing as a visitor and environmental management tool. Journal of Sustainable Tourism, 10(6), 497-513.
• Beeton, S., & Pinge, I. (2003). Casting the holiday dice: Demarketing gambling to encourage local tourism. Current Issues in Tourism, 6(4), 309-322.
• Beeton, S. (2002). Entrepreneurship in rural tourism? Australian landcare programs as a destination marketing tool. Journal of Travel Research, 41(2), 206-209.
• Beeton, S. (2002). The cost of complacency – Horseback tourism and crisis management revisited. Current Issues in Tourism, 5(5), 467-470.
• Beeton, S. (2001). Horseback tourism in Victoria: Cooperative, proactive crisis management. Current Issues in Tourism, 4(5), 403-421.
• Beeton, S. (2001). Smiling for the camera: The influence of film audiences on a budget tourism destination. Tourism, Culture and Communication, 3(1), 15-26.
• Beeton, S., & Graetz, B. (2001). Small business….small minded? Training attitudes and needs of the tourism and hospitality industry. International Journal of Tourism Research, 3(2), 105-113.
• Beeton, S. (2000). Hoofing it - On four or two feet? Managing multi-use trails and sites. Current Issues in Tourism, 2(2/3), 211-225.
• Beeton, S. (1999). Hoofprints on the mind: An exploration of attitudinal relationships between bushwalkers and commercial horseback tours. Tourism Management, 20(2), 255-260.
• Beeton, S. (1999). Visitors to national parks: Attitudes of walkers toward commercial horseback tours. Pacific Tourism Review, 3(1), 49-60.
  
  

Refereed Conference Proceedings

• Datzira-Masip, J., Beeton, S., & Best, G. (2013). A destination's process of absorbing tourists, a community perspective. CAUTHE 2013: Tourism and Global Change: On the Edge of Something Big, pp.146 – 149.
• Deng-Westphal, M.-J., & Beeton, S. (2011). Why nother about sustainability? Examining the limited adoption and diffusion of tourism ecolabels within the tourism industry. CAUTHE Annual Conference Proceedings, February, 2011, CD ROM.
• Beeton, S. (2009). A match made in heaven, or the odd couple? Film makers and tourist destinations. 2nd International Conference on Impact of Movies & Television on Tourism, 21-23 May 2009, Hong Kong SAR, China, CD ROM.
• Beeton, S. (2009). Why film? Why now? Tourism Australia’s changing perspectives. A case study of Australian film-induced tourism. CAUTHE 2009 Conference Proceedings, See Change: Tourism and Hospitality in a Dynamic World, February 2009, CD ROM.
• Beeton, S., Bergin-Seers, S., & Lee, C. (2007). Environmentally sustainable practices of Victorian enterprises. BEST Education Network Think Tank VII, Flagstaff, June 2008, CD ROM.
• Beeton, S. (2006). The good, the bad and the ugly: CSR, film and tourism. Two cases of filming in a small community, BEST Education Network Think Tank VI, Corporate Social Responsibility for Tourism, June 2006, CD ROM.
• Papaleo, C., & Beeton, S. (2006). Exploring Clarkson’s typical corporate and stakeholder issues model as an approach to understanding corporate social responsibility in tourism: the case of Lonely Planet, BEST Education Network Think Tank VI Corporate Social Responsibility for Tourism, June 2006, CD ROM.
• Jennings, G., & Beeton, S. (2006). From centre to margins and margins to centre: Natural disasters, positionality shifts, tourist experiences. TTRA 37th Annual Conference, Dublin, June 2006, CD ROM.
• Beeton, S. (2005). Understanding film-induced tourism. Symposium on Consumer Psychology in Tourism, Hospitality and Leisure, Montreal, July, CD ROM.
• Beeton, S. (2005). The Fox Backlot and save the Showground for Sydney Campaign: the case of a planning failure, lobbying success or something else? TTRA 36th Annual Conference Proceedings, The Three R’s: Results, Research, Rewards, CD ROM.
• Frost, W., Croy, G. and Beeton, S. (eds) (2004) International Tourism and Media Conference Proceedings, Melbourne, Nov 2004.
• Beeton, S. (2004). The more things change… a legacy of film-induced tourism. International Tourism and Media Conference Proceedings. Frost, W., Croy, G. and Beeton, S. (eds). Melbourne, Nov 2004, pp.2-11.
• Beeton, S. (2004). Planning for successful recreation experiences: A model for a land management recreation framework. TTRA 35th Annual Conference Proceedings, Measuring the Tourism Experience. CD ROM.
• Beeton, S. (2003). Rails to trails: the economics of trail based tourism. Taking Tourism to the Limits Conference, Hamilton, New Zealand.
• Beeton, S., & Roberts, G. (2003). Researcher accountability: Empowerment through community-based data interpretation. TTRA 34th Conference Proceedings, 2003: Targeted Research, The Gateway to Accountability, CD ROM.
• Jackson, J., & Beeton, S. (2003). Using the festivals do-it-yourself kit to evaluate the significance of regional festivals in Victoria, Australia: Some early results’ TTRA 34th Conference Proceedings, 2003: Targeted Research, The Gateway to Accountability, CD ROM.
• Beeton, S. (2002). A (de-)marketing approach to enhancing capabilities for film-induced tourism. ANZAM 2002 Conference Proceedings, Melbourne, CD ROM.
• Beeton, S. (2002). ReCAPITALizing the Image: Demarketing Undesired Film-Induced Images. TTRA 33rd Conference, CAPITALizing on Tourism Research, Arlington, USA, CD ROM.
• Beeton, S. (2001). Cyclops and Sirens – Demarketing a as proactive response to negative consequences of one-eyed competitive marketing. TTRA 32nd Conference Proceedings, 2001: A Tourism Odyssey, pp. 125-136.
• Beeton, S. (2000). Lights, camera, re-action. How does film-induced tourism affect a country town?' Country Towns Conference, Centre for Sustainable Regional Communities, La Trobe University, Bendigo, Australia, CD ROM.
• Beeton, S. (2000). It’s a wrap! What happens after the film crew leaves? An examination of community responses to film-induced tourism’ TTRA National Conference - Lights! Camera! Action!, Burbank, CA, pp. 127-136.
  
  

Research supervision

PhD

• 2015 - Minjuan Deng-Westphal, Principal Supervisor
• 2014 - Noela Michael, Principal Supervisor
• 2012 - Michael Fagence, Principal Supervisor
• 2009 - Chiara Rinaldi, External Supervisor
• 2007 - Ivy Chow
• 2007 - Niki Macionis
  
  

Masters

• 2009 - Paul Strickland
  
  

Honours

• 2006 - Kate Simpson
• 2006 - Diane Cynthia
• 2005 - Jessica Derham
• 2004 - Ranya Belaj
• 2004 - Rochelle King
  
  

Research grants

• 2011-12 - Victorian Floods. Funded $20,000 by Tourism Victoria
• 2010 - Man from Snowy River Festival. Funded $4,000
• 2008 - Cycle Tourism Australia. Funded $25,000
• 2007 - Funded $2,000 by Faculty of Law and Management, La Trobe University
• 2006 - Cycle Tourism. Funded $50,000 by Sustainable Tourism Cooperative Research Centre
• 2006 - Environmental practices of Vic Operators. Funded $15,000 by Sustainable Tourism Cooperative Research Centre
• 2006 - Destination Imaging. Funded $35,000 by Sustainable Tourism Cooperative Research Centre
• 2005 - Funded $4,500 by Faculty of Law and Management, La Trobe University
• 2004 - Funded $5,000 by Faculty of Law and Management, La Trobe University
• 2003 - Marketing National Parks. Funded $25,000 by Sustainable Tourism Cooperative Research Centre
• 2003 - Funded $9,000 by Faculty for Regional Development, La Trobe University
• 2003 - Funded $1,200 by Faculty for Regional Development, La Trobe University
• 2002 - Funded $25,000 by Sustainable Tourism Cooperative Research Centre
• 2002 - Funded $1,200 by Faculty for Regional Development, La Trobe University
• 2001 - Funded $1,000 by Faculty for Regional Development, La Trobe University

International Assessor for Competitive Research Funds:

• 2014 - Marsden Fund, New Zealand
• 2012 - Knowledge Foundation, Sweden Research Foundation, Flanders
• 2011 - Marsden Fund, New Zealand
  
  

Professional memberships

• TTRA (Travel & Tourism Research Association), International Board Member and founder and Past President of TTRA Asia Pacific Chapter
• CAUTHE (Council of Australian Tourism and Hospitality Education) Government
  
  

Advisory Bodies

• National Parks Advisory Council - Chair, Reference Area Advisory Committee