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Course Description

A thorough understanding of the critical role that marketing and promotions play in the development and success of tourism enterprises and destinations is central to this specialist three-year tourism degree.

While laying down the core foundational tourism theories and principles, you will develop a keen eye for identifying markets, understanding the motivations of visitors, and guiding communication and interactions between stakeholders.

Industry-specific skills in target market segmentation and analysis are backed by the practical application of software and online tools, such as real-time analytics, website design and social media monitoring and management.

You will explore beyond the screen and engage with the ideas of media and power, the dynamics of different operating environments and ownership of information and data. You will emerge with a broad skill-set including interpretation and analysis of data and the uses of both traditional and digital marketing.

The Angliss Experience

  • Extensive field trips and industry guest speakers will help you actively focus on the critical role that marketing and promotions play in the development and ongoing success of tourism enterprises and destinations

COURSE DETAILS

Course Code

CRS1400380

Study Area

Tourism

Course Level

Bachelor

Course Structure

Year 1

TOU501 Introduction to the Tourism Industry
TOU502Destinations Concepts
MAN501 Management Fundamentals
TOU551Tourism Theories and Concepts
TOU503 Tourism Distribution Systems
TOU504Visitor Services
MAN502Financial Concepts
Electives1 in semester 1

Year 2

TOU601Tourism Attraction Management
TOM609Tourist Behaviour
MAN601Introduction to Marketing
HOS651People and Place
MAN604Economics and Global Impacts
MAN702Risk and Legal Issues
TOM619Digital & Social Media in Tourism
Electives 1 per semester (2 in total)

Year 3

TOU701Designing for the Visitor Experience
TOM709Tourism Market Research
MAN707Strategy, Change and Leadership
TOU751Taking Responsibility for Tourism & Hospitality
TOM719Tourism Marketing Data and Analytics
MAN706Innovation and Entrepreneurship
Electives1 per semester (2 in total)

Electives

All students must undertake RES501 Foundation Academic Communication Skills in their first semester (unless otherwise agreed).
Electives can be chosen from the suite of Higher Education Subjects. Please note that not all subjects are available in all courses and study periods. 

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Course admission requirements

Admissions Transparency

William Angliss Institute is committed to admissions transparency.

All applicants for the Bachelor of Tourism (Marketing) must demonstrate that they meet the following admission requirements:

Companies who hired our graduates

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