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Course Description

A thorough understanding of the critical role that marketing and promotions play in the development and success of tourism enterprises and destinations is central to this specialist three-year tourism degree.

While laying down the core foundational tourism theories and principles, you will develop a keen eye for identifying markets, understanding the motivations of visitors, and guiding communication and interactions between stakeholders.

Industry-specific skills in target market segmentation and analysis are backed by the practical application of software and online tools, such as real-time analytics, website design and social media monitoring and management.

You will explore beyond the screen and engage with the ideas of media and power, the dynamics of different operating environments and ownership of information and data. You will emerge with a broad skill-set including interpretation and analysis of data and the uses of both traditional and digital marketing.

The Angliss Experience

  • Extensive field trips and industry guest speakers will help you actively focus on the critical role that marketing and promotions play in the development and ongoing success of tourism enterprises and destinations.


Course Code


Study Area


Course Level


Course Structure

Year 1

TOU501 Introduction to the Tourism Industry
TOU502Destinations Concepts
MAN501 Management Fundamentals
TOU551Tourism Theories and Concepts
TOU503 Tourism Distribution Systems
TOU504Visitor Services
MAN502Financial Concepts
Electives1 (1st semester)

Year 2

TOU601Tourism Attraction Management
TOM609Tourist Behaviour
MAN601Introduction to Marketing
HOS651People and Place
MAN604Economics and Global Impacts
MAN702Risk and Legal Issues
TOM619Digital & Social Media in Tourism
Electives 1 (2nd semester)

Year 3

TOU701Designing for the Visitor Experience
TOM709Tourism Market Research
MAN707Strategy, Change and Leadership
TOU751Taking Responsibility for Tourism & Hospitality
TOM719Tourism Marketing Data and Analytics
MAN706Innovation and Entrepreneurship
Electives1 per semester (2 in total)


All students must undertake RES501 Foundation Academic Communication Skills in their first semester (unless otherwise agreed).
Electives can be chosen from the suite of Higher Education Subjects. Please note that not all subjects are available in all courses and study periods. 

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Entry requirements

Admissions Transparency

Eligibility for entry can be demonstrated by ATAR score, previous study, work experience and other factors.

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Career Outcomes

With the relevant work experience graduate employment opportunities include but are not limited to:

  • Market analyst
  • Marketing communications manager
  • Business development or sales executive
  • Client relations or guest experience manager
  • Advisory business or research consultant or strategist
  • Communications and social media manager
  • Product development or market manager

Companies who hired our graduates

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