William Angliss Institute

Tourism education expands to meet growing industry

As the state specialist centre for foods, tourism, hospitality and events, William Angliss Institute is extending its portfolio of specialist education courses in order to meet the needs of the growing tourism sector.

The new suite of three year tourism degrees will commence in 2018 and include a Bachelor of Tourism, Bachelor of Tourism (Ecotourism), and Bachelor of Tourism (Marketing).
International visitor arrivals grew by 11 per cent over the course of 2016, more than twice the 3.9 per cent growth rate for global outbound travel and still well above the 8.4 per cent growth in international tourism across the Asia-Pacific region, according to the latest Deloitte Tourism and Market outlook.

“At Angliss we wanted to continue to develop our speciality in tourism and respond to the industry need,” Associate Director Higher Education and Quality Dr Paul A. Whitelaw said.
The Bachelor of Tourism furnishes students with a solid understanding of tourism that will underpin a career in this ever-expanding industry.  Skills central to working in this field will be developed through the course, including analytical skills, critical thinking, problem solving, research and written and verbal communication skills.

The Bachelor of Tourism (Ecotourism) caters for those students who have a keen interest in environmentally sustainable and culturally responsible forms of tourism.

Tourism lecturer Paul Taylor said in 2014 there were 4.2 million international nature-based visitors to Australia, an increase of 4 per cent per annum since 2010. International nature-based visitors represent 66 per cent of all international visitors, a proportion that has been increasing since 2011 based on Tourism Research Australia.

“With the growth of nature-based experiences, understanding nature landscapes and wildlife and how you interpret that experience for visitors is very important.

“This speciality degree will help students with this interpretation to enhance visitor experience and create memorable experiences,” Mr Taylor said.

The Ecotourism specialisation focuses on a thorough knowledge of some of Australia’s most popular natural landscapes and acquiring the skills necessary to design, plan and deliver inspiring, engaging and memorable experiences for visitors of these natural areas through well-developed interpretation skills. Experiential based forms of learning are a key feature of the specialisation and will allow students to apply the knowledge and skills they have developed throughout their studies.

According to the Deloitte Tourism and Market outlook, with strong growth in both international and domestic visitor numbers to Australia has meant that tourism continues to be one of the fastest growing sectors in the Australian economy.

“Keeping this in mind we have also developed a Bachelor of Tourism (Marketing) for students who want to pursue a future career in marketing in the tourism industries, as these will see continue to see growth,” Mr Taylor said.

The degree includes subjects such as Tourist Behaviour, Digital and Social Media in Tourism, Tourism Market Research and Tourism Marketing Data and Analytics to provide strong marketing skills for students.

With specialist education and training in travel and tourism management, tour guiding, and aviation (cabin crew), William Angliss Institute provides a range of courses from certificate to degree to ensure graduates are job ready and prepared for whatever tourism and travel career adventure they are seeking.

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