William Angliss Institute

William Angliss Institute sparks hospitality industry to get social

For the first time, William Angliss Institute is offering hospitality industry professionals the opportunity to get savvy about social media. The “Social Media for Hospitality” courses are taught by experienced journalist and founder of www.chefmasterclasses.com Nerida Conway and former senior marketing executive and freelance marketing consultant Brigid Shute, who will share their significant experience in the sector with participants, along with a lot of practical advice.

“Participants benefit from highly specialised content tailored to the hospitality industry. The course provides social media tools and strategies that can be implemented straight away to confidently kick-start social media activity,” says Brendan Clennett, Manager Short Courses, William Angliss Institute.

Topics covered include:·     

  • Understanding the digital landscape and your place in it
  • Setting your social media strategy – understanding your customer
  • Profile-based advertising (Facebook and LinkedIn)
  • Social media roll out

The course is catered to meet a range of participant knowledge levels from social media beginners to intermediate users. All hospitality industry professionals, enthusiasts and business owners will benefit from the course.The course is being run in both a one day and two-evening format, either over Tuesday 15th and Wednesday 16 July from 6-9pm, or on Thursday 17th July from 10-4pm.  
Find out more about the course and secure your place here.

Laura Palmer’s Premier Achievement

We are delighted to congratulate William Angliss Institute student Laura Palmer on being honoured in the 2014 Premier’s VCE Awards for her academic achievements as part of her Hospitality studies. Laura is part of our VCE VET Hospitality program, which enables students to complete nationally recognised qualifications as part of their high school studies.

The awards celebrate the impressive results of VCE students across Years 11 and 12, while also paying tribute to the hard work and dedication of the teachers who helped these students to achieve their potential.

Held on Tuesday 29 April 2014 at the Melbourne Convention and Exhibition Centre, the awards ceremony was attended by students, their parents and selected staff who taught the student during their VCE years.

Congratulations to Laura on this outstanding effort, and congratulations to the the staff who helped her achieve at such a high standard.

To find out more about our VCEVET courses, click here.

What is ecotourism?

Ecotourism keeps the health of the planet in mind when travelling.

Students exploring the wonderful world of travel may have encountered the term 'ecotourism' without really knowing what it means. With more and more ecotourism resorts and tours popping up around Australia and the globe, however, it's important for future industry leaders get to grips with this growing trend.

Ecotourism is, in essence, a responsible travel solution that conserves the environment and focuses on the wellbeing of local people. In general, ecotourism takes places in with a high concentration of natural wonders or unique environmental characteristics. It seeks to provide economic incentives for conserving and enhancing the environment tourists travel to, along with protecting the heritage of these areas.

If tourism to sensitive natural areas increases without appropriate planning and management, this can threaten ecosystems and cultures in the area, with environmental damage likely if visitors do not take the appropriate measures. Local communities and indigenous cultures in particular can also be negatively impacted by sudden bursts of foreign visitors, who can upset their traditions and beliefs.

With these types of journeys there's an increased emphasis placed on providing fantastic personal experiences as well as promoting environmental awareness. Those who participate in ecotourism generally minimise their impact on their holiday destinations and provide direct financial benefits for conservation. The practice of ecotourism can also help to spread awareness and education around local issues to travellers from all over the world, as well as providing support  for preserving nature to those living in the areas where the practice takes place.

Ecotourism, if managed properly can provide lucrative revenue opportunities for local communities, as well as funding future conservation efforts. When travelling to remote areas, tourists can provide viable economic development to local communities that may have few other opportunities to generate income.

Affluent travel trends revealed

Affluent travellers are looking for a more personalised experience.

Affluent travel is on the rise, with the luxury market expecting to boom in the next two years.

This is according to Luxury Travel Advisor's ULTRA Summit 2014, which found 80 per cent of US travellers are expecting to take an international trip in the next 24 months. This is a huge increase on the 40 per cent consumer inclination revealed 12 yeas ago.

The summit took place in Chicago in March and brought together elite travel advisors and suppliers from around the world to discuss the latest trends and research in ultra-luxury travel. The invitation-only event took place over three days and featured appointments, networking functions, expert presentations about travellers with a high net worth and business opportunities.

One of the key findings discussed during the summit was that personal contact still matters in travel sales, with a third of respondents to a survey of ultra-travel advisors revealing 75 per cent of business in conducted in person and by telephone. Social media marketing was also discussed, with Kate Lorenz, content strategy director for Leo Burnett Group in Chicago, recommending devoting half an hour to social media twice a day. She believes advisors are best off focusing on two key channels, such as Facebook and Instagram, before moving on to other sites.

Another point discussed amongst luxury travel companies was how less money is being spent on advertising, with more expended on delivering a superior experience. Customer satisfaction is paramount, which is unsurprising when you consider the large amount of money spent by luxury travellers.

Some luxury hotels are being redesigned to cater to a new generation of affluent traveller. This group tends to expect a more personal, less formal experience. Accommodation providers can incorporate this by retaining any historical significance or unique features of their buildings, as well as adding discreet modern touches to enhance the travel experience.

Tailoring experiences to individual travellers is also important, according to Kristian Anderson, North America senior vice president of sales and general manager for Silversea Cruises. He says ultra-affluent travellers aren't easily impressed, and thinks suppliers should focus on meeting the needs of individual travellers on a case by case basis.

According to research presented at the summit, almost 30 per cent of affluent travellers would like to use an advisor to plan their next trip. This supports the idea that this group of people value time over money and seek a unique, well-planned experience. Over half of this travel group expects to be treated like a VIP, and many of them have a perception of value that is based less on saving money than it is partaking in an enjoyable experience that exceeds expectations.

The 2013 Portrait of American Travelers study, published by MMGY Global and the Harrison Group, paints more of a picture on who affluent travellers are. Women make up the majority of affluent travellers, and these types of holiday makers are planning more trips in the next year than those travellers with more modest household incomes. Affluent travellers also plan on taking more trips and spend more on holidays over the next year.

In 2013, the most popular places for US travellers to holiday were Western Europe, the Caribbean, Mexico and Canada. The majority of those taking luxury trips were childless and married, and 90 percent of these travellers used the internet to source information about travel services and suppliers.

Victorian regional tourism receives $75,000 boost

Regional Victorian tourism has received government support.

Victorian regional tourism has received a significant funding boost, in news that could positively affect students undertaking tourism training in the area. The state government has announced it will be providing $75,000 through Tourism Victoria's Country Victoria Events Program.

A total of19 different regional events will share in the funding, spanning a range of music, performing arts, food, wine and more. In 2014, several established events will be receiving ongoing support thanks to the financial boost.

This includes KidsFest, the Lorne Festival of Performing Arts, the Mildura Jazz Food and Wine Festival, Opera in the Alps and more.

The Country Victoria Events Program is aimed at supporting regional events throughout the state. It provides up to $10,000 for each event to help with marketing and delivery, with an overall goal of maximising the benefit for the local community and the economy.

"This funding is an important part of the Coalition Government's ongoing commitment to supporting Victoria's growing regional tourism industry," said Louise Asher, minister for Tourism and Major Events in a May 29 statement.

"Tourism plays a significant role in the economic development of regional Victoria and has been integral to revitalising a number of regional areas, with the development of existing and new events proving to be a key strategy for securing ongoing growth."

The tourism sector has an important role to play in regional Victoria. During the 2011-12 period, it was responsible for bringing in $10.9 billion and employing over 109,000 people either directly or indirectly.

If you're looking to gain your first role in the travel industry in Australia, the right tourism course can help you acquire the skills and knowledge you need. With a diverse range of subjects covering many different pathways into the industry, William Angliss Institute can help you launch your career in the tourism sector.



[Press Release] Asher: Regional tourism to benefit from $75,000 funding boost (Media Release)

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